CarynPinto
Brand Partnerships & Experiential Marketing | Campaign Execution & Analytics | Turning Ideas into Measurable Growth
Toronto-based marketing professional. I build campaigns that perform, partnerships that last, and content that converts.
Strategy meets storytelling.
Hi — I'm Caryn, a Toronto-based marketing and communications professional graduating from Toronto Metropolitan University in 2026 with a BComm in Marketing Management (Finance minor) and a 3.8 GPA.
I co-founded Levitate Co., a Canadian marketing agency managing multi-client campaigns, and have worked with brands like Molson Coors, Rogers Communications, Farm Boy, and UAE luxury groups. My work spans experiential activations, press release writing, corporate sponsorship, GA4 analytics, and content creation — always at the intersection of creative vision and measurable outcomes.
I'm especially drawn to roles where brand strategy has real business stakes — from media pitches to live consumer activations.
- →Google Analytics GA4 (Google Skillshop)
- →HubSpot Digital Marketing Certification
- →HubSpot SEO — Advanced
- →Brand Marketing Certification
- →SQL Data Analysis Certification
- →McGill Personal Finance Essentials
- Brand Storytelling
- Visual Content Production
- Campaign Concepting
- Experiential Activations
- Social Media Strategy
- Press & Media Relations
- GA4 & Looker Studio
- Performance Reporting
- Competitive Landscape Analysis
- SQL Data Queries
- Excel Modelling
- ROI Measurement
Where I've built, led, and delivered.
3+ years across experiential marketing, brand partnerships, digital content, and agency work.
Team Lead, Brand Ambassadors
Molson Coors Account- Develop and deliver stakeholder communications — briefing documents, status updates, and internal messaging — aligned with brand standards across multi-location activations
- Lead brand ambassador teams across live consumer activations for Molson Coors and Farm Boy, ensuring on-brand execution and real-time quality control
- Monitor activation performance in real time, compiling reports and communicating insights to internal stakeholders; coordinate cross-functional teams on deliverable timelines
- Coordinate event logistics, talent scheduling, and post-activation reporting for clients
Brand Ambassador Lead — Intel
Intel Account- Led Intel brand ambassador activations in flagship retail environments, educating consumers on Intel Core Ultra processors and Intel Evo Edition laptops
- Drove in-store demo experiences across gaming, esports, and AI-powered productivity zones — translating technical product benefits into consumer-friendly storytelling
- Coordinated on-site team execution, brand standards compliance, and real-time activation reporting back to Salt XC and Intel stakeholders
- Captured consumer insights and engagement data to inform future retail activation strategy
Co-Founder & Marketing Coordinator
Multi-Client Agency- Write and distribute press releases, media pitches, and audience-tailored content for multiple Canadian clients — adapting tone, format, and channel strategy from briefing through deployment
- Conduct media monitoring and competitive landscape analysis to identify industry trends and optimize campaign positioning
- Generate GA4 performance reports and translate campaign analytics into actionable insights; leverage AI-assisted content workflows to enhance reach
- Managed social media, content creation, and brand strategy for Exquisite Delicacies and ThriftyChicCloset
Social Media & Digital Content Coordinator
Contract- Compiled and analyzed GA4 performance reports; delivered data-driven recommendations improving digital channel engagement and content strategy
- Coordinated internal communications across digital channels; maintained CMS content publishing across WordPress and Moodle
- Led digital storytelling for the AERIAS Conference, producing a featured video asset increasing faculty event visibility
- Conducted competitor and social media audits to identify content gaps and engagement opportunities
VP, Corporate Relations
Student Leadership- Secured $25,000+ in corporate sponsorships from Deloitte, PwC, RBC, TD, and BMO through outreach, proposal development, and relationship management
- Negotiated and managed deliverables across 12+ sponsorship agreements, resulting in 30% increase in sponsor visibility
- Organized 3 major networking events (Annual Industry Mixer, Career Speed Dating) attracting 150–200 students per event, facilitating engagement with 20+ companies
- Championed 5 career development initiatives, driving 40% increase in student engagement and contributing to 20+ confirmed internship/job placements
- Led all external communications, employee messaging, and stakeholder outreach across all GMSA initiatives
Sales Associate & Marketing Coordinator
Retail- Achieved #1 Ontario ranking in in-store Mastercard promotional campaigns through repeat top-sales performance
- Coordinated multi-channel campaign communications across TV, digital, and print; compiled performance reports for internal stakeholders
- Collaborated with creative teams to ensure consistent brand messaging across all touchpoints
- Delivered post-campaign PR insights informing data-driven marketing decisions
Content Creator & Visual Strategist
Student Fashion Brand- Styled and photographed product shots for Instagram using natural lighting and lifestyle setups
- Handled social media posting schedule, captions, and hashtag strategy
- Curated consistent visual feed; supported engagement through story posts and community management
- Contributed to 30% increase in sales during drop weeks through cohesive visual content strategy
Global exposure. Local execution.
Three consecutive summers interning with international brands across the UAE — luxury, insurance, and retail conglomerates.
Led digital campaigns increasing app visibility and LinkedIn engagement. Streamlined underwriting quote processes cutting turnaround time. Supported community health outreach initiatives.
Developed website and app content to improve user journeys. Maintained reporting workstreams and ensured brand-compliant, on-time delivery across multiple brand properties. Executed digital wellness campaigns to boost platform engagement.
Managed event logistics and agency deliverables for luxury brand clients. Delivered on-brand marketing materials; tracked budgets for consistent, high-standard campaign execution. Prepared post-campaign performance documentation for marketing leadership.
Case studies & campaigns.
From integrated marketing strategy to hands-on content creation — real work, real results.
Seed Cycle — Marketing Audit & Growth Strategy
Led a comprehensive marketing audit for a Canadian DTC women's wellness brand — pricing, distribution, messaging, and channel performance. Translated founder insights into a strategic growth roadmap balancing margin control with scale. Evaluated subscription-led revenue model and DTC vs. marketplace trade-offs (Amazon, Etsy, Google Shopping).
PWHL — Brand Launch Strategy
Comprehensive launch marketing strategy for the Professional Women's Hockey League acting as external agency partner. Brand analysis, audience segmentation, partnerships roadmap, phased implementation plan.
GO Transit — Presto Perks Campaign
Designed integrated promotional campaign targeting students and tourists. Loyalty rewards concept (Presto Perks), UX journey redesign, multi-channel assets across print, digital, and sales promotion.
MLSE — Fan Engagement & Brand Partnership Strategy
Multi-channel experiential strategy for Maple Leaf Sports & Entertainment. Analyzed fan behavior, identified gaps in experiential activations, proposed integrated digital + in-arena + social campaign.
"Strategy without execution is decoration. I deliver both."
ThriftyChicCloset — Brand & Social Strategy
Managed content creation, visual storytelling, and social media strategy for a student-led sustainable fashion resale brand. Repositioned thrifting as a "chic individuality" lifestyle to appeal to sustainability-conscious Gen Z consumers (93% say sustainability influences their shopping). Created styled photography, content calendar, hashtag strategy, and engagement campaigns.
Exquisite Delicacies — Digital Presence Build
Built and managed end-to-end digital presence for a boutique culinary brand through Levitate Co. agency. Curated high-quality visual content for Instagram and TikTok, implemented community management strategy, developed content calendar focused on product storytelling and behind-the-scenes features. Increased follower engagement and converted social traffic into direct sales inquiries.
What I bring to the table.
Brand & Content Production
Visual content creation, brand asset design, photography, social media strategy, UX wireframing, and on-camera content.
Campaigns & Partnerships
End-to-end multi-channel campaign execution, sponsorship development, brand partnership activation, press & media relations, experiential marketing.
Analytics & Reporting
GA4 performance reporting, Looker Studio dashboards, competitive analysis, ROI measurement, SQL queries, communications effectiveness tracking.
Digital & E-commerce
Lifecycle email programs, e-commerce store ops, and CMS publishing across modern web platforms.
Tools & Workflow
Cross-functional collaboration with modern productivity, project management, and AI-enabled tools.
Experiential & Events
Live brand activations and event execution — talent, logistics, brand standards, and budget tracking.
Toronto Met Sports Business Summit 2025 — Campaign Strategy & Execution
Developed a campaign strategy focused on increasing student engagement and brand visibility for sports-related initiatives. Conducted audience and competitor analysis, evaluated engagement metrics, designed targeted content strategy across social platforms, introduced engagement-driven activation ideas.
Evaluated current engagement metrics and content performance.
Identified key opportunities for digital and experiential growth.
Targeted content and campaign strategy across social platforms.
Engagement-driven initiatives, improved messaging, timing, and platform usage.
"Delivered actionable recommendations to improve engagement, strengthen brand presence, and enhance overall campaign effectiveness."
Follow my work on LinkedIn
I post about marketing strategy, experiential campaigns, brand partnerships, and career insights. See what I'm thinking about right now.
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Ready to build something great?
Open to full-time roles in marketing coordination, brand communications, and experiential campaigns. Toronto-based and available now.
"Brand partnerships, experiential marketing, and integrated campaigns — where creativity meets data."